In line with the Indian Government’s push for “Atmanirbhar Bharat” and “Production Linked Incentive Scheme (PLI)”, manufacturers across India are being encouraged to expand their production, build stronger supply-chains and reach wider markets. But production alone won’t drive growth. Distribution, retailer outreach and brand engagement must evolve too.

Now a days, many start-ups approach manufacturers claiming they can “boost revenue” through their standalone software — by launching a website for you, running social media ads, posting on Instagram, or managing your SEO. But the reality is very different.

There are already millions of websites on the internet, all competing for the same user attention on Google, YouTube, Meta platforms and marketplaces. Even after ads, people don’t instantly trust a new brand. They still move to Q&A platforms like Quora, Reddit or WhatsApp groups to cross-verify the company, check reviews, validate credibility and compare with alternatives.

So the question is — if everyone is doing the same thing (website + ads), how will a retailer discover you among millions? And even if they discover you, why will they trust you enough to place an order?

This is where the traditional “website + ads = growth” pitch falls apart for manufacturers.

1️⃣ A single website won’t solve your problem

Every manufacturer can build a website — but retailers will not visit thousands of separate manufacturer websites. Retailers want one trusted platform. That’s why your website alone won’t bring meaningful orders.

2️⃣ Finding retailers by yourself is slow and expensive

Travelling, meeting, convincing, following up — it all costs money & time. And even after that, your reach is still limited.

3️⃣ You need smart tools — not manual chaos

Scaling your business means:

✅ Catalogs sent right

✅ New design updates shared

✅ Product launches managed

✅ Retailer feedback captured

✅ Exclusive offers rolled out

Managing this manually=chaos. With tech=efficiency.

4️⃣ Trust is the biggest currency in B2B

Retailers may hesitate to buy from new websites/manufacturers. But on a verified community platform, trust builds faster — and sales follow.

Every business has a core purpose. For manufacturers, that core is the power to build and build better. A brand is born when quality speaks, designs inspire, and the market accepts you with trust.

But to grow, you must reach the end buyers smartly — without burning money, without adding hidden costs — because growth should strengthen your unit economics, not destroy it.

#DhandheKiBaat

Tribe business is a new support arm for the current ecosystem of sellers and buyers across India who are serving 140 Crores Indians through retail shops, distribution centres and manufacturing units fulfilling a variety of needs through physical products in different categories.

This ecosystem relies on a dual support structure. On one hand, large conglomerates and corporations with extensive global distribution networks play a significant role, while on the other hand, millions of small, mid-sized, and local manufacturers and distributors contribute substantially to the ecosystem's vitality. Although these smaller entities have organized production capabilities, but their reach and distribution networks are limited, making them an essential yet distinct component of the overall supply chain.

On Tribe Business, domestic manufacturers can:

🛍 Create Online Store for real time orders

📢 Build a Brand Channel & Announcement Platform

👥 Promote channel to thousands of retailers

🔔 Push updates directly to subscribers

📌 Share catalogs & new designs in one click

⚡ Post exclusive offers + Buy Button

🔗 Generate One-Time Order Links for fast-selling items

📊 Run Polls for design feedback from retailers

🚀 Boost your channel by target states/cities

🎥 Go Live for product launches / demos

📚 Create Learning Series to train your retailer network

In short — you build the products. Tribe handles the reach, engagement and bulk orders.

Manufacturers manufacture. Tribe scales. 🚀 #tribebusiness